Floor Graphics – popular uses & why they work in retail environments.

It may seem silly to have floor graphics installed just so people can walk all over your ads.. but it’s a valuable tactic! Where can they be put to good use?

1- Retail environments // floor and ground graphics are increasing in popularity as an effective Point of Purchase tactic

2- Events // directional signage such as the arrows you see below are perfect for public events

3- Trade shows // In a room full of competitors, installing floor graphics to point to your booth gives you a BIG advantage

Check out our latest floor graphics! These were used for an event at the University of Minnesota’s Alumni Center and we’re thrilled to have had the privilege of providing for it.

Here’s an article from adsonfloors.com – A study was done to show just why floor advertising is becoming more popular and what kind of effect if can have on sales.

Floor graphics test 7-11 stores

Test carried out by GFK ,a well-known and well accepted consumer research company.

Objectives

The primary objective was to measure whether adding floor graphics to a campaign would enhance the impact of the campaign.
The secondary objectives were to test whether people noticed the graphics and to evaluate the graphics resistance to wear.

Test

The promotion campaign included a special offer and discount in 7-Eleven stores. Various types of promotional materials were used.
10 of the 7-Eleven stores used our floor graphics as part of the campaign in addition to the other P-O-P materials. EPOS-data was used to measure the sales impact.

Key Results

7-Eleven measured how many of the customers actually purchased the advertised product.
5.2% of the customers purchased the offer in the control stores, compared with 6.1% in the test stores where our floor graphics were used. This means that the addition of our floor graphics increased the impact of the campaign by 17% (on the base figure 5.2%). The fact that the floor graphics were used in the largest stores means that that actual quantity sold improved even more.

The test showed that despite thousands or people walking over the graphics and daily cleaning, the graphics were extremely resistant to wear and retained good image quality.

Reactions

“We spent a lot of time looking at people and at least 50% of all customers noticed the graphics. We will definitely consider using your floor graphics again” says Mr. Isdahl, Marketing manager and responsible for the campaign.

The shop staff were pleased with the sales and recommended the method of advertising.

7-Eleven: Use of our floor graphics increased the overall impact of the campaign by 17%.

How’s that for success!? In the world of retail.. a 17% increase is HUGE. If your company is already campaigning.. why not throw the cherry on top? As you can see it not only increases awareness but it influences sales. That is a BIG opportunity that you won’t want to miss!

Visit our website at the link, we print and install floor graphics and can help you expand on your next BIG campaign.